Edgar Schuster wrote:

> If you google "Starbucks, history of," you will find it is named after 
> Ahab's first mate.  I've always thought that they might have left out 
> the apostrophe because it would have been esthetically unpleasing in 
> their circular logo.  In any event, there are considerations other 
> than "grammar" that move advertisers, as we all know.  And well there 
> might be.
>
> Ed S
>
>
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Ed,

Around here, we have a several fish restaurants called, "Moby Dick."

Everytime I pass it, I think of a mammal, not a fish, though.

Marshall

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