May I be permitted to express my deep sadness that subscribers to this 
channel
are now endorsing numerals as graphemes?  Well, I just did so with no 
apology
for the question.

T. J.



On Saturday 07/30/2011 at 11:01 am, Dick Veit  wrote:
> Scott,
>
> I don't think I'd call it stupid or asinine. It may not be brilliantly 
> clever, but it does make sense and contains wordplay, of at least the 
> typographical variety, with the "6" functioning as both the number and 
> the letter "S." It's a blend/portmanteau like "spork" and "brunch": 
> "$6 Savory..." becomes "$6avory...."  From the commercial point of 
> view, it clearly got your attention, and that was undoubtedly the 
> merchant's intention. I'd give it a B or B- rather than an F.
>
> Dick
>
>
> On Sat, Jul 30, 2011 at 11:27 AM, Scott Catledge <[log in to unmask]> 
> wrote:
>>
>>
>>
>> I keep seeing a billboard that says the following:
>>
>> $6avory sandwiches  (‘sandwiches’ is a substitute for the real 
>> word to avoid lawsuits).
>>
>> $6 would be pronounced /siks dollahrz/ but its placement in an 
>> adjectival position (nouns can be used as adjectives but not normally 
>> as adverbs  modifying a word in the adjectival position before a noun) 
>> Indicates that /siks dollahr/ would be the expected pronunciation.  [a 
>> six-dollar hamburger—not a six-dollars hamburger]   The ad writer 
>> apparently wanted the final consonant of the word before avory to 
>> carry over; unfortunately, /siks dollah ravory/ makes no sense and 
>> /siks dollah zavory/ is equally asinine.   It seems as of the person 
>> trying to be cute and eye-catching succeeded in catching 
>> attention—but a WTH reaction does not inspire me to eat there.
>> The only comments that I have heard on the billboard are along the 
>> line of “Is that stupid or what?”  None of the commenter were 
>> grammarians or linguists but they felt intuitively that the sign made 
>> no sense.  They all seemed dismissive or irritated at the sign—none 
>> seemed amused.
>>
>> Would anyone like to comment or add another nomination for worse ad of 
>> the year?
>>
>> Scott
>>
>> Norman Scott Catledge, PhD/STD
>> Professor Emeritus
>> history & languages
>>
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