This request is addressed to any of you on this list who are from Business
Schools:
I'm wondering whether any of you have experience running a residential
program to alumni of your MBA program. I'm thinking about offering a
week-long "MBA UPDATE" for people who graduated from the MBA program maybe
10 years or more ago.
I like the idea for several reasons:
- Easily targeted/loyal market
- Free access to names
- Ability to cover more cutting-edge topics
- Ability to use wider variety of faculty (e.g. researchers)
- Tie-in to opportunities for alumni/development office
Do any of you have experiences to share about programs of this kind? Do
you know of schools who offer residential executive programs to their
Business School alums? I know that Dartmouth has a course of this kind,
but haven't heard about any others.
Thanks for your input.
Bob Gardner ([log in to unmask])
Southern Methodist University