Beth -- Are you still there?

My file of alcohol-related FORTUNE articles turned up, and I'm afraid my
memory was less than trustworthy.

The article I was vaguely remembering, "Youth in College," appeared in the
June, 1936 (v. 13, starts at p. 99) issue of FORTUNE.  It provides an
engaging mini-ethnography of contemporary undergrad life, but offers,
unfortunately, not very much on drinking practices per se.

Still, what is offered is delightful.

Regarding male students:

p. 101:  "<Liquor and sex> used to be part of the great triumvirate of
campus topics that included religion.  Today economics is to the fore as
bull-session pabulum, with religion playing a minor role.  Liquor as a
conventional topic is passe.  Less flamboyant drinking is the present day
rule; there is no prohibition law to defy, hence one can drink in peace.
As for sex, it is, of course, still with us.  But the campus takes it more
casually that it did ten years ago.  Sex is no longer news.  And the fact
that it is no longer news is news."

p. 102, col. 1:  "At six o'clock an infinitesimal number of undergraduates
may serve cocktails (gin and lemon juice) in their rooms.  But the typical
student will go from his sports straight to dinner."

p. 102, col. 2:  "Between ten-thirty and twelve-thirty the campus subsides
into sleep.  A few independent drunks, who care little for the Friday or
Saturday night tradition, come roaring in at three, but the average
undergraduate doesn't get tight until classes and study are over for the
week.  Weekends are not so frequent as they used to be, the obvious reason
being that money has not been plentiful.  But one does not have to go far
away from college to drink.  The stages of college inebriation are ranked
as follows:  high, tight, looping, stinking, plastered, out.  Some would
put tight after looping.  But regardless of the grading of intermediate
philological degrees of drunkenness, most of the drinking undergraduates
think high is the desirable state of glow for a weekday night and even for
the ordinary weekend.  At spring house parties and at the football games
the student can proceed to the tight and looping (or looping and tight)
stages without causing any particular commotion."

There's more, on females, but nothing specifically on drinking -- unless I
missed it.

Ron