This may also have to do with regionalism. In Pennsylvania, for
instance, one goes to the "state store" to buy liquor. Many people there
might simply not know what a package store is. It is possible that
Lieberman was changing his vocabulary to fit (what he took to be) local
usage.
> Part of William Safire's column on words in the New York Times, 1
>Oct. 2000:
>
> Package Deal
> In the Left Coast [Los Angeles] convention speech introducing
>himself to the
> nation, Senator Joseph Lieberman said: "My dad lived in an
>orphanage
> when he was a child. He went to work in a bakery truck and then
>owned
> a package store in Stamford, Conn."
> The week before, however, in a speech to the A.F.L.-C.I.O.
> convention in Hartford, Lieberman used the phrase "liquor store".
> Crawford Lincoln of Brimfield, Mass., asks, "Was this a gentler
> locution to soften the image of his family's business for a
>national
> audience?"
> I'd say yes, and thereby hangs a euphemism. A "package store"
> is a store, not a bar, where liquor is sold by the bottle and not
> by the drink and where the contents of the "package" is consumed
>off
> premises.
> In 1880, Bradstreet's weekly reported active trade in "package
> houses". In 1890, The London Daily News reported that "Judge
>Foster
> recently decided that liquor could only be sold in 'original
> packages,' which is construed as meaning one or more bottles of
>beer
> or whisky. The merchants . . . are not allowed to sell beer or
>whisky
> by the glass."
> Our earliest evidence for the phrase "package store", I am
> informed by Joanne Despres at Merriam-Webster, "is an entry in the
> 1918 Addenda to the New International Dictionary (originally
>published
> in 1909), where it is labeled 'cant, U.S."' (Cant means
> "jargon," and business euphemisms fall into that category.)
> Let's face it: what the seller is selling is not a package but
>what
> is contained in the package, which is liquor. Why the
>squeamishness
> about that word? After Prohibition was repealed in 1933, state
> legislatures had the opportunity to license booze shops and
>saloons
> but did not want to upset the many "drys." That led to the
>linguistic
> prettification of saloons as "taverns" and of shops purveying the
> mother's milk of John Barleycorn as "package stores".
> Maybe the senator uses the terms interchangeably. But I have a
> hunch that some politically sensitive soul remembered that "drys"
> still exist and vote and changed the candidate for vice
>president's
> word from "liquor" to "package". It shows a
> sandpapered-fingertip sensitivity to the shades of meaning of
>words.
Scott C. Martin
Associate Professor
History Dept.
Bowling Green State University
Bowling Green, OH 43403
419/372-2030
419/372-7208 fax
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