Does anybody know when the slogan !00 Percent Colombian began?

On Tue, Nov 4, 2008 at 7:05 PM, David Kyvig <[log in to unmask]> wrote:
> Dear David:
>
> My Northern Illinois University colleague and Brazilian economic historian Anne Hanley tells me:
>
> Steve Topik is the person to ask, as he is the expert on coffee and a very personable and interesting guy, but this is what I know from studying Brazilian coffee and listening to Steve's papers over the years:  Brazil's coffee historically has not been very good.  Because of the politics of protecting export volume, Brazil never gave much importance to quality.  Because it didn't taste all that great, Brazilian coffee most commonly showed up in industrially packaged coffee like Folgers (I'm not sure if Folgers uses Brazilian coffee...I just mean the industrial vacuum packed types of brands).
>
> I think that the rise of specialty coffees has caught Brazil's attention and that producers are now focusing on quality and on organic labeling to capitalize on that market.
>
> The agency that governs Brazilian coffee exports is the IBC Instituto Brasileiro do Cafe, or Brazilian Coffee Institute.  A good web site I found on coffee grading and Brazilian coffee politics is:  http://www.coffeeresearch.org/coffee/brazil.htm
>
> Anne Hanley
> Associate Professor and Director of Graduate Studies
> History Department
> Northern Illinois University
> DeKalb, IL  60115
> Email: [log in to unmask]
>
>>>> David Fahey <[log in to unmask]> 11/03/08 2:45 PM >>>
> At the recent coffee conference (Miami University, Ohio), Stephen
> Topik pointed out the strange invisibility in coffee advertising since
> the late 1800s of Brazil as the country of origin for a particular
> coffee.  I know that in visiting coffee shops I see coffees labeled
> for Ethiopia, Sumatra, Hawaii, etc.  One hundred percent Colombian is
> an old coffee ad.  My questions: in fact, is Brazil practically
> invisible in coffee labels of place of origin?  If so, why?
>
> --
> David M. Fahey
> Professor of History
> Miami University
> Oxford, Ohio 45056
> USA
>



-- 
David M. Fahey
Professor of History
Miami University
Oxford, Ohio 45056
USA