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May 1995

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Subject:
From:
David Fahey <[log in to unmask]>
Reply To:
Alcohol and Temperance History Group <[log in to unmask]>
Date:
Mon, 8 May 1995 11:40:26 -700
Content-Type:
text/plain
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FYI:
 
> The Campaign For Real Ale (CAMRA)
>
> CAMRA was founded in 1971 by a group of beer drinkers who were
> becoming increasingly concerned over the apparent disappearance of
> real ale from pubs and inns all over the British Isles.
>
> Real ale is a natural product that is placed in thefinal cask while
> the yeast is still fermenting.On arrival in the pub cellar it is
> allowed to settle and condition before being dispensed either by a
> manual or by an electrical beer engine. The head is formed by carbon
> dioxide produced by the continuing fermentation.
>
> What was replacing real ale in the 1960s and 1970s was keg beer. This
> product is pasteurised at the brewery so that the beer is placed into
> metal barrels (kegs) dead. It is then served by pressurising it with
> carbon dioxide from a cylinder which both forces the beer out and
> gives it a head. Keg beer is much loved by brewers (and lazy
> publicans) as it is easy to handle and requires no expertise in
> cellarmanship before it is ready for use. Lavish advertising campaigns
> were launched supporting various brands of keg beers in the '70s.
>
> Keg beer doesn't taste anything like real ale and it has always been
> CAMRA's main objective to protect and encourage the brewing and sale
> of the natural product. The result has, eventually, been a spectacular
> victory for a consumer campaign. Real ale is now widely available once
> more. Where maybe it was available in only 10% of pubs fifteen years
> ago, almost all pubs now offer one or more proper beers, often
> including a changing "guest" beer.
>
>     ------------------------------------------------------------------------
>
>
> The Campaign produces a monthly Newsletter and the annual Good Beer
> Guide as well as organising many beer festivals and events. If you
> would like more information on CAMRA either contact myself, Paul
> Westwell via Email (address at bottom of page), or CAMRA directly at
> their HQ address (below).
>
> Campaign For Real Ale Ltd,
> 230 Hatfield Road,
> St. Albans,
> Herts,
> AL1 4LW.
> Tel: 01727-867201
> Fax: 01727-867670
>
> Please tell them where you found this information. ( I might get
> reduced membership !)
>
>     ------------------------------------------------------------------------
>
>
>
>  [Top Of Page] [Beer Page]
>
>     ------------------------------------------------------------------------
>
> Email [log in to unmask]
> Updated: 2nd May 1995
>     ------------------------------------------------------------------------
>

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