Right, the proper analogy is that students are raw materials and their
parents are the suppliers.  They're the ones to be kept happy.


At 05:08 PM 2/25/2000 EST, you wrote:
>With tongue firmly lodged in cheek, I'd say the President
>misunderstands manufacturing and supply chain management. He
>or she cannot tell the customer from the raw materials or the
>finished product. Not a good sign in a Prez.
>
>
>
>
>
>
> Date sent:             Fri, 25 Feb 2000 12:27:33 -0800
>Send reply to:          "Academy of Legal Studies in Business (ALSB) Talk"
>                <[log in to unmask]>
>From:                   Keith Maxwell <[log in to unmask]>
>Subject:                customer friendly?
>To:                     [log in to unmask]
>
>ALSBers,
>
>The quuestion below was aked on another list I subscribe to. (It is a list
>of mainly liberal arts professors). How do you react to this?
>
>Keith
>
>>What do you think of a university president who surveys students with the
>>following message.
>>"One of my goals as president is to make the university more customer
>>friendly. ______ University exists for the purpose of helping you succeed in
>>life. (read that as get a job). Please take the time to complete this
>>customer satisfaction survey. It is patterned after surveys done for
>>businesses interested in meeting and exceeding customer expectations.
>>Results will be used to prioritize efforts to improve the university."
>
Frank Cross
Herbert D. Kelleher Centennial Professor of Business Law
CBA 5.202
University of Texas at Austin
Austin, TX 78712