PUBLIC RELATIONS INTERN, fall 2008

Goggin Ice Center seeks pr interns for 2008-2009 academic year.

JRN students receive 3 credit hours for 10 hours of work a week for 15
weeks.  Typically, upon good job performance, the student is offered the job
for pay 2nd semester.

Job Description

Objective
To help a student develop the combined public relations, marketing,
computer, and writing skills necessary to excel following graduation.

To Start Up
§       Contact News Bureau personnel to learn all University procedures
§       Learn Campus Media options
§       Contact all media sources (newspaper, cable, radio) to introduce
yourself, and update key media contacts
§       Learn how to send press releases
§       Learn about "photo files"
§       Learn Arena brochure, the programs and activities
§       Set up a "monthly calendar" of all events that require promoting.
To be used as the "promo guide."
§       Meet and get to know Arena staff and who programs what

 General Job Description
§       Learn and understand entire Goggin Ice Center operation
§       Write press releases on all upcoming Arena programming, events &
results of Arena activities
§       Distribute all press releases; communicate with media sources to
develop a personal relationship
§       Work with University News Bureau to follow proper procedures
§       Work with Miami Student and other local Specialty publications to
help publicize Arena activities
§       Utilize all publicity options, including cable, web, radio, message
boards, newspaper, direct mail, etc.
§       Seek out new avenues of Arena publicity
§       Provide ideas on feature articles on Arena staff/programs and
attempt to get printed
§       Assist/be a catalyst for the promotion & marketing of
programs/events
§       Distribute promotional material as requested
§       Assist with the marketing and promotion of all arena programs and
special events
§       Work closely with the ³Marketing Staff² to coordinate each marketing
plan
§       Create a Calendar of Events and deadlines monthly
§       Secure door prizes for Midnight Madness (2)
§       Keep the Goggin Ice Center's Director and Assistant Directors
updated constantly with thoughts, project ideas, current projects, along
with problems and/or concerns you are having, etc.
§       Write feature stories as requested
§       Approximate hours per week (including writing at home) - 10

 Every Monday
§       Present to the Assistant Director for Administration plans for
upcoming week, which includes releases, features, deadlines, etc.

The candidate should check with the contact person in their discipline to
insure they have had the coursework to be eligible.
Contact John Lowery  (529-5221)
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Once deemed eligible, submit a letter of application, along with a resume
and 3 references to Ronda Strunk at Goggin Ice Center (529-9820)