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August 1996

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Subject:
From:
"Thomas J. Judge, Jr." <[log in to unmask]>
Reply To:
Marketing Alumni of Miami University (Ohio USA)
Date:
Sun, 18 Aug 1996 07:27:34 -0500
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  Greetings Market-teers of the World,
 
    I would first like to apologize for intruding on your forum, you are
  not on any type of automated mailing list from which you must request to
  be removed.  I am an individual that believes your marketing background
  places you in a unique group that will very likely have great interest
  in the free information I am able offer you.  What more practical
  extension of AIESEC goals might exist than increased trade among members
  of the world community; yet, for all of its importance, among the
  business community of most nations there is relatively little awareness
  of international commerce.
 
    Before continuing, allow me to state that the purpose of this letter is
  to make you aware of a FREE report on international commerce, that is
  available by e-mail request should you have an interest.  I do not
  represent a large corporation attempting to pressure you into any type of
  contract commitment; but, rather a single man that would encourage you
  to consider an extensive range of possibility...
 
    It seems my destiny to herald the future of business by encouraging
  small to medium sized companies to introduce their products to
  international markets.  The world marketplace has an annual value of over
  $4.1 trillion* U.S. dollars -- what legitimate reason could exist to
  justify resistance to establishing a foothold in the largest of all
  markets.  As international trade agreements eliminate and reduce trade
  barriers, advancements in technology and infrastructures improve global
  communication, and improvements in transportation infrastructures
  throughout the world reduce both transportation costs and shipping times
  -- these forces are combining to shrink our little blue planet at an ever
  increasing rate.  It will soon be an imperative to become involved in
  international commerce -- just consider how many businesses are
  establishing a presence on the Internet by developing Home Pages (with
  many incorporating oder forms).  Would you imagine it possible that such
  businesses are not drawn into exporting their products, even if only on
  an occasional and very limited basis?  Rather than entering international
  markets in such a random and haphazard fashion -- doesn't it seem a more
  appropriate course of action to carefully evaluate the limitless
  potential of global markets as they relate to the future marketing goals
  of your company?  In that process you can avoid the wastefulness created
  by the pressure of rushing, and your company can gain significant
  advantages over its competitors.
 
 * NOTE: This text was written in U.S. English, in view of the fact that
         the subject report has been finding it's way to many corners of
         the globe, for those familiar with the U.K. numbering system it
         is important to point out that throughout this document (and the
         report mentioned in it) the word "billion" (10 to the ninth power)
         should be interpreted as "milliard," and the word "trillion" (10
         to the twelfth power) should be understood to indicate "billion."
 
    Is your company (or the one for which you work), like many,
  overburdened by the weight of competition?  Have you even considered
  seeking relief in international markets, unfortunately most U.S.
  companies do not -- but, the world is buying American products at an
  ever-increasing rate.  You owe it to the future of your company (and the
  future security of the people employed by it) to consider expanding into
  international markets -- which represent the future of all commerce.
 
    If you are reading this from outside of the U.S. and your company
  is planning to expand into international markets, keep reading, this
  information is valuable for you as well.  Not only does the U.S.
  represent the largest direct market you could hope to find, but because
  it is the richest nation in the world and the largest exporter -- it
  receives more trade related information than any other country in the
  world (including both general market data and highly lucrative trade
  leads).  So, in addition to representing a potentially bountiful direct
  market, the international trade information available in the U.S. has the
  power to open doors throughout the world for your company to explore
  -- much of the basic data is readily available to businesses located
  outside of the United States.  Although it is possible that it would be
  advantageous to add to your team someone with the ability to tap into,
  and understand, a much wider variety of international trade data than can
  be readily accessed from outside of the U.S.  I would suggest that you
  request a copy of my free report, reviewing it may help you consider what
  best suits the future goals of your company.
 
    Viewed from a very different perspective (one rarely even considered by
  most businesses), through international resources it is possible to find
  direct assistance to make your company more competitive (even in domestic
  markets!) -- were you aware that twice as much research and development
  is now conducted outside of the United States, as that conducted inside
  of it!  But that does not preclude putting the fruits of these labors to
  work for your company, by reducing costs, improving the technology used
  by your company, improving product quality, or increasing production
  efficiency -- of course, the secret is gaining access to the appropriate
  resources and information; and just imagine the advantages over
  competition that such developments, technologies, techniques, and
  information would represent for your company.
 
    Another aspect of involvement in international markets worthy of
  consideration is the possibility that importing raw materials can reduce
  your company's production costs.  The savings can result in a more
  competitive product -- in both foreign and domestic markets!
 
    If such possibilities seem too good to be true, that's attributable to
  the skewed perspective of the world held by Americans...  remember that
  78 percent of the world's financial power is based outside of the United
  States!  Of course, it would be misleading and irresponsible to suggest
  that any but the largest, most powerful, and wealthiest companies could
  successfully capture markets throughout the entire world; but, with the
  right knowledge that isn't required to achieve phenomenal success in
  international markets -- in 1995, the top twenty U.S. export markets
  accounted for over 81.5 percent of all U.S. merchandise exports!  If it
  is not currently involved in international markets -- it's time to
  seriously reassess the future marketing goals of your company.
 
    Let's briefly examine the facts...
 
     * The estimated 1994 Gross World Product (GWP) was $30.7 trillion.
     * The 1994 Gross National Product (GNP) of the U.S. was $6.7 trillion.
     * In 1994, the GNP of the U.S. represented 21.9 percent of the GWP.
 
     * The current world population is 5.7+ billion.
     * The current U.S. population is 265+ million.
     * U.S. inhabitants represent less than 4.6 percent of the world
       population.
 
    Inversing these figures, reveals that over 78 percent of world
  economic power, and 95.4 percent of the world's inhabitants are based
  outside of the United States.  There is no more effective way, from a
  U.S. perspective -- and in relation to economic power, these figures
  are even higher from the perspective of any other country -- to present
  the significance of international trade.  Simply stated, the future of
  nearly all business will be defined by global commerce.  It is important
  to note, that of all U.S. businesses considered able to participate in
  international commerce, it is estimated that only about 15 percent are
  actively involved in global markets, and that figure is even lower,
  approximately 10 percent for small to medium sized companies -- and the
  simplicity of modern technology (faxes, e-mail, and the internet) have
  made it much easier for those companies to become involved in, and
  actively participate in international commerce.
 
    In 1995, U.S. exports totaled over $786.5 billion; $575.9 billion in
  merchandise exports and service exports of $210.6 billion, an overall
  increase of 12.6 percent over 1994 which accounted for the largest
  export growth in U.S. history.  It also reinstated the United States
  as the largest exporter in the world.  While these figures are
  compelling, they represent only the U.S. captured portion, of the
  over $4.1 trillion estimated value of 1995's world marketplace.  Even
  taking into consideration the $891.6 billion represented by U.S. imports
  in 1995, reveals that over $3.2 trillion of the world market was "up for
  grabs" -- a rather tempting morsel.  At current growth rates (7.8 percent
  for January through May '96, the latest available export data), U.S.
  exports will pass the ONE TRILLION DOLLAR mark in 1999 -- Now! is the
  time to begin making plans to become a part of that TRILLION DOLLAR
  future!
 
    There is no shortage of available international trade opportunities,
  varying in both scope and magnitude, for companies with the savvy and
  willingness to consider a broader spectrum of possibility...
 
    There is a  **** FREE REPORT  ****  available,
 
  INTERNATIONAL OPPORTUNITIES FOR U.S. BUSINESS: 1996 AND BEYOND...
 
  which now includes an overview of the recently released, 1996 U.S.
  Export Administration Regulations, and presents a current view of the
  international trade opportunities available; specifically the export of
  U.S. merchandise and services.  The report provides unique perspectives
  for evaluating world markets, a current look at, and information vital
  to entering and assuring success in those markets.  The report, a 278k
  text file (or 95.6k zip-file), is free and available via E-mail, by
  request to: [log in to unmask]
 
    There's a wide world of opportunity waiting to be explored... for
  those with the wisdom to look beyond the horizon.  For the effort of
  an e-mail, you are being offered a full spectrum vision of global
  business opportunities...
 
  Respectfully,
 
  Thomas J. Judge, Jr.
  [log in to unmask]

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