In connection with my dissertation I need to draw up a segmentation =
concept for the money sources of a university (students, alumnis, =
parents, etc.). I=B4ve read a lot of books that deal with market =
segmentation but have found only one, that gives guidelines, how to =
derive specific segmentation criterias (McDonald/Dunbar, Market =
Segmentation).
My questions in this context are:
 
Has anybody
- already done a market segmentation for a university
- worked throgh the above mentioned book or through other materials that =
could be helpful
 
Please let me know
Thomas=20