>Got a call last night from a woman representing WMUB about pledging to the
>station.  I've heard of charitable outfits using commercial telemarketers
>who get a significant percentage of the contribution.  Is that the case
>here?
 
 
Yes, this is a commercial firm wee engaged to call out to a group of lapsed
members who had not responded to mailings or the on-air drive. Although it
is the first time that WMUB has worked with them, I have known them for
several years through work they did for my previous station, where our
attempts to do call-outs with volunteers were not successful. This company
had an expertise in public broadcasting. I would be very interested to know
your reactions as to how they handled the call.
 
Thanks.
 
Cleve Callison <[log in to unmask]>
General Manager, WMUB Public Radio
Williams Hall, Miami University, Oxford, OH
513-529-5958, 513-529-6048 FAX
http://www.muohio.edu/wmub/
personal http://www.muohio.edu/~callistc/