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ARCHIVES Home

ARCHIVES Home

ARCHIVES  March 2006, Week 3

ARCHIVES March 2006, Week 3

Subject:

Re: ARCHIVES Digest - 19 Mar 2006 to 20 Mar 2006 (#2006-77)

From:

Marsha Stum <[log in to unmask]>

Reply-To:

Marsha Stum <[log in to unmask]>

Date:

Tue, 21 Mar 2006 11:32:12 -0800

Content-Type:

text/plain

Parts/Attachments:

Parts/Attachments

text/plain (77 lines)

I would do a bit of research to see who in the local news media might have
any connections with the university....extended family or personally.....
and then focus on that.  And keep looking for high profile names that are
even more current who might be alums.....Find "heroes" among them--graduates
who fought against impossible odds and have been able to accomplish great
things, 9/11, military, medical and or scientific contributions. Celebrate
them.    Make this a very accessible story for the alumni magazine and
definitely make it available to the local media and regional media, even
national if elements of the story can carry it. If there are any potential
deep pocket alums, it wouldn't hurt for a letter to be directed to them
personally, explaining the situation.  

Sometimes we need to keep educating people until they grow up enough to
understand the need.  Plus, produce a value added element.  Possibly create
a partnership between the student newspaper, the yearbook, the campus public
broadcasting station/communications department, and produce a dvd that will
accompany it which will include the homecoming game, with special Homecoming
festivities, Performances by the different departments, elections, talent
shows, special Graduation addresses, coverage of significant events, and
campus visitors, etc.  Have a special contest for the most unique photograph
with the last year's yearbook.....and annual event.   It's  all about
marketing.  And educating your public.  And the studentbody just needs to
realize the value.  And this is something of value that absolutely cannot be
replaced.  

Don't give up.  Your cause is well worth the effort, and will stand as a
great reference point for us as you succeed.  Good luck.

Marsha Stum
Cormac Communications
Vancouver, WA



Subject: Re: Value of yearbooks to an archival collection

Besides our student newspaper, our yearbooks are one of our most used and =
valued research source covering the history of our university.  The =
yearbook ran from 1906-1999, when lack of student interest killed it.   =
This fall I will being doing our semester long exhibit on the yearbook to =
celebrate its 100th anniversary and hopefully show the current crop of =
students that one of the main avenues of preserving their history at the =
institution no longer exists, unless they are willing to do something =
about it. =20

Questions I answered just this past week using our yearbook collection:
1) When was Harmon Killebrew's dad a student here and what teams/organizati=
ons was he in.
2) An alumni came in and got info about their father, also an alum, and =
the wrestling team he was on.
3) A community historical society seeking info on one of their early =
settlers thought he was a 1910 Millikin grad, turns out that he graduated =
from the academy (high school of the university), never from the University=
. =20
4) Alumni relations needed info concerning a sororities history, it was =
found in one of the yearbooks.

I'm hoping our Fall exhibit will reinvigorate students to preserve their =
history and restart the yearbook (it has always been a student driven/funde=
d project here in the past)

Todd Rudat
Archives Associate
Millikin University

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