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July 2014

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Subject:
From:
Cathy Wagner <[log in to unmask]>
Reply To:
Miami University Creative Writing Faculty <[log in to unmask]>
Date:
Thu, 10 Jul 2014 12:05:16 -0400
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text/plain (135 lines)
oh you are right and "Award-Winning" should be changed too. Thanks Brian.

On Thu, Jul 10, 2014 at 12:02 PM, Roley, Brian <[log in to unmask]> wrote:
> I like the ad and idea of combining the ma and mfa publicity.
>
> I like your suggestions but would keep the c in Student-centered capped to
> be consistent with Close-Knit, etc. (or change those too)
>
> Brian
>
>
> On Thursday, July 10, 2014, Cathy Wagner <[log in to unmask]> wrote:
>>
>> Dear all,
>>
>> Some news about program promotion and a request for quick feedback if
>> you have a few minutes today.
>>
>> Lu said he'd support an ad in P&W for our MA to help us generate more
>> applications. Because the ads are pretty expensive, with Lu, Eric and
>> I have had the idea to combine a P&W ad for the new low-res and our MA
>> program. This seems a good way to make the most of our budgets and get
>> our name into people's minds, because we can afford a larger ad and
>> place it multiple times.
>>
>> I'm attaching a mockup for the ad as well as the feedback I've given
>> Amy. I wanted to see whether you had anything to add or correct. I'm
>> seeking your feedback at the last minute, as the ad is due today.
>> Thanks for anything you can help with, and many apologies for the
>> short notice. Amy had to redesign the ad at the last minute, and I
>> just got back from a conference in CA.
>>
>> Hope everybody's well --
>>
>> Cathy
>>
>>
>>
>> ---------- Forwarded message ----------
>> From: Cathy Wagner <[log in to unmask]>
>> Date: Thu, Jul 10, 2014 at 11:06 AM
>> Subject: Re: 2 Ad Mock-ups
>> To: Amy Toland <[log in to unmask]>
>> Cc: Eric Goodman <[log in to unmask]>
>>
>>
>> Hi Amy, sorry to take a little while! These look good. Nice work. I
>> strongly prefer 2. A few thoughts:
>>
>> Horizontal white line in rightmost column: I think there's no need for
>> it; it interrupts the list. If you use a line, maybe follow the
>> vertical edge of the picture than the horizontal, to divide the
>> faculty list from the attributes list. But I think best without one.
>>
>> If you swapped Roley for Luongo or somebody else in the list of MA
>> faculty, you wouldn't have the problem of the name sticking into the
>> rightmost column (there may be some other problem you're trying to
>> solve here that I'm missing?). You could also try having all the
>> people with the shortest names -- Tuma, Bates, cheek -- on the
>> right-hand side of the MA faculty list, with Roley at the bottom of
>> the left-hand side, and that way there would be some free space
>> between the rightmost column and the faculty list.
>>
>> It looks like there is more space between INNOVATIVE and GLOBAL than
>> between GLOBAL and RIGOROUS. I wonder whether those three terms might
>> look OK spread out as far as possible? with GLOBAL ideally aligned
>> with the the left-hand MA faculty column to preserve the vertical line
>> as you have it, and the other words aligned with the left and right
>> margins. If that doesn't look good, just make sure the space between
>> each word is even.
>>
>> My sense is that my eye is happier when there are fewer axes, so I'd
>> move "MFA Mentors" and "MA Faculty" to align flush with the left-hand
>> sides of each list instead of being centered above each list.
>>
>> "Student Centered" should be "Student-centered."
>>
>> I will forward these thoughts and #2 to the faculty to see whether
>> they have time for input.
>>
>> Thanks much Amy,
>> Cathy
>>
>>
>>
>>
>>
>> On Thu, Jul 10, 2014 at 9:44 AM, Amy Toland <[log in to unmask]>
>> wrote:
>> > Hi Cathy and Eric,
>> >
>> > Just a reminder that the P&W Ad copy deadline is today. Which of the two
>> > Ads
>> > (2 or 3a) do you prefer and are there any edits you would recommend?
>> > Also,
>> > are there any other parties who need to see this? I have time to make
>> > changes today. Please send any comments or concerns.
>> >
>> > Thanks!
>> > Amy
>> >
>> >
>> > On Wed, Jul 9, 2014 at 1:48 PM, Amy Toland <[log in to unmask]>
>> > wrote:
>> >>
>> >> Hi Eric and Cathy –
>> >>
>> >> I've attached two Ad mock-ups. I'm still adjusting and finalizing these
>> >> and I may put together another but I thought we should start
>> >> dialoguing. I
>> >> welcome edits and feedback.
>> >>
>> >> Thanks!
>> >> Amy
>> >>
>> >
>> >
>> >
>> > --
>> > Amy Toland
>> > Managing Editor, Miami University Press
>> > English Department Web Administrator
>> > Miami University, BAC 303
>> > [log in to unmask]
>
>
>
> --
> Brian Ascalon Roley, MFA JD
> Associate Professor of English
> Miami University
> brianroley.com
> http://books.wwnorton.com/books/Author.aspx?id=6945
>

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