Dear all,

Some news about program promotion and a request for quick feedback if
you have a few minutes today.

Lu said he'd support an ad in P&W for our MA to help us generate more
applications. Because the ads are pretty expensive, with Lu, Eric and
I have had the idea to combine a P&W ad for the new low-res and our MA
program. This seems a good way to make the most of our budgets and get
our name into people's minds, because we can afford a larger ad and
place it multiple times.

I'm attaching a mockup for the ad as well as the feedback I've given
Amy. I wanted to see whether you had anything to add or correct. I'm
seeking your feedback at the last minute, as the ad is due today.
Thanks for anything you can help with, and many apologies for the
short notice. Amy had to redesign the ad at the last minute, and I
just got back from a conference in CA.

Hope everybody's well --

Cathy



---------- Forwarded message ----------
From: Cathy Wagner <[log in to unmask]>
Date: Thu, Jul 10, 2014 at 11:06 AM
Subject: Re: 2 Ad Mock-ups
To: Amy Toland <[log in to unmask]>
Cc: Eric Goodman <[log in to unmask]>


Hi Amy, sorry to take a little while! These look good. Nice work. I
strongly prefer 2. A few thoughts:

Horizontal white line in rightmost column: I think there's no need for
it; it interrupts the list. If you use a line, maybe follow the
vertical edge of the picture than the horizontal, to divide the
faculty list from the attributes list. But I think best without one.

If you swapped Roley for Luongo or somebody else in the list of MA
faculty, you wouldn't have the problem of the name sticking into the
rightmost column (there may be some other problem you're trying to
solve here that I'm missing?). You could also try having all the
people with the shortest names -- Tuma, Bates, cheek -- on the
right-hand side of the MA faculty list, with Roley at the bottom of
the left-hand side, and that way there would be some free space
between the rightmost column and the faculty list.

It looks like there is more space between INNOVATIVE and GLOBAL than
between GLOBAL and RIGOROUS. I wonder whether those three terms might
look OK spread out as far as possible? with GLOBAL ideally aligned
with the the left-hand MA faculty column to preserve the vertical line
as you have it, and the other words aligned with the left and right
margins. If that doesn't look good, just make sure the space between
each word is even.

My sense is that my eye is happier when there are fewer axes, so I'd
move "MFA Mentors" and "MA Faculty" to align flush with the left-hand
sides of each list instead of being centered above each list.

"Student Centered" should be "Student-centered."

I will forward these thoughts and #2 to the faculty to see whether
they have time for input.

Thanks much Amy,
Cathy





On Thu, Jul 10, 2014 at 9:44 AM, Amy Toland <[log in to unmask]> wrote:
> Hi Cathy and Eric,
>
> Just a reminder that the P&W Ad copy deadline is today. Which of the two Ads
> (2 or 3a) do you prefer and are there any edits you would recommend? Also,
> are there any other parties who need to see this? I have time to make
> changes today. Please send any comments or concerns.
>
> Thanks!
> Amy
>
>
> On Wed, Jul 9, 2014 at 1:48 PM, Amy Toland <[log in to unmask]> wrote:
>>
>> Hi Eric and Cathy –
>>
>> I've attached two Ad mock-ups. I'm still adjusting and finalizing these
>> and I may put together another but I thought we should start dialoguing. I
>> welcome edits and feedback.
>>
>> Thanks!
>> Amy
>>
>
>
>
> --
> Amy Toland
> Managing Editor, Miami University Press
> English Department Web Administrator
> Miami University, BAC 303
> [log in to unmask]