The University of California, San Francisco (UCSF) Library – Center for Knowledge Management is pleased to announce the latest addition to the Legacy Tobacco Documents Library (LTDL): The Multimedia Collection.

 

LTDL currently holds more than 7 million tobacco industry documents related to advertising, manufacturing, marketing, sales, and scientific research of tobacco products. Users of the LTDL website now have access to descriptive information on more than 5,000 tobacco industry video and audio tapes through the new Multimedia Collection.

 

Funded by a grant from the California Tobacco Related Disease Research Program, UCSF Library staff collected multimedia materials housed at the Minnesota Tobacco Documents Depository, added new searchable fields, and enhanced existing information.  The term ‘genre,' for example, is used to identify tapes of corporate meetings, focus groups, hearings, or commercials, among other categories.  In addition to improving descriptive information, staff will preserve almost 700 tapes at UCSF for future generations. 

 

Through a cooperative venture, many of the tapes are viewable through the Internet Archive (IA) either through a search within LTDL or directly through the IA.   By the end of the year all of the tapes acquired by UCSF will be available online.

 

LTDL’s Multimedia Collection will interest tobacco control activists, academic scholars researching tobacco issues, public policy experts, filmmakers, journalists, and others concerned with corporate responsibility, multinational corporations, tobacco industry history, public relations, advertising, television, marketing research, popular culture, and mass media.

 

 

Kim Klausner

Project Archivist

Library and Center for Knowledge Management

University of California, San Francisco

530 Parnassus Avenue

San Francisco, CA 94143-0840

(415) 476-1024

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