The
LTDL currently holds more than 7 million tobacco industry documents
related to advertising, manufacturing, marketing, sales, and scientific
research of tobacco products. Users of the LTDL website now have access to descriptive
information on more than 5,000 tobacco industry video and audio tapes through
the new Multimedia Collection.
Funded by a grant from the California Tobacco Related Disease Research
Program, UCSF Library staff collected multimedia materials housed at the Minnesota
Tobacco Documents Depository, added new searchable fields, and enhanced
existing information. The term ‘genre,' for example, is used to identify
tapes of corporate meetings, focus groups, hearings, or commercials, among
other categories. In addition to improving descriptive information, staff will
preserve almost 700 tapes at UCSF for future generations.
Through a cooperative venture, many of the tapes are viewable through
the Internet Archive
(IA) either through a search within LTDL or directly through the IA. By the
end of the year all of the tapes acquired by UCSF will be available online.
LTDL’s Multimedia Collection will interest tobacco control
activists, academic scholars researching tobacco issues, public policy experts,
filmmakers, journalists, and others concerned with corporate responsibility,
multinational corporations, tobacco industry history, public relations,
advertising, television, marketing research, popular culture, and mass media.
Kim Klausner
Project Archivist
Library and Center for Knowledge Management
(415) 476-1024
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