The University of California, San Francisco (UCSF) Library - Center for
Knowledge Management is pleased to announce the latest addition to the
Legacy Tobacco Documents <http://legacy.library.ucsf.edu/index.html>
Library (LTDL): The Multimedia Collection. 

 

LTDL currently holds more than 7 million tobacco industry documents related
to advertising, manufacturing, marketing, sales, and scientific research of
tobacco products. Users of the LTDL website now have access to descriptive
information on more than 5,000 tobacco industry video and audio tapes
through the new Multimedia Collection.
<http://legacy.library.ucsf.edu/mm_about.html> 

 

Funded by a grant from the California Tobacco Related Disease Research
Program, UCSF Library staff collected multimedia materials housed at the
Minnesota <http://www.cdc.gov/tobacco/industrydocs/about.htm#minnesota>
Tobacco Documents Depository, added new searchable fields, and enhanced
existing information.  The term 'genre,' for example, is used to identify
tapes of corporate meetings, focus groups, hearings, or commercials, among
other categories.  In addition to improving descriptive information, staff
will preserve almost 700 tapes at UCSF for future generations.  

 

Through a cooperative venture, many of the tapes are viewable through the
Internet Archive <http://www.archive.org/details/tobaccoarchives>  (IA)
either through a search within LTDL or directly through the IA.   By the end
of the year all of the tapes acquired by UCSF will be available online.

 

LTDL's Multimedia Collection will interest tobacco control activists,
academic scholars researching tobacco issues, public policy experts,
filmmakers, journalists, and others concerned with corporate responsibility,
multinational corporations, tobacco industry history, public relations,
advertising, television, marketing research, popular culture, and mass
media.

 

 

Kim Klausner

Project Archivist

Library and Center for Knowledge Management

University of California, San Francisco

530 Parnassus Avenue

San Francisco, CA 94143-0840

(415) 476-1024

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