I personally like both Starbucks and Seattle's Best.  I have even had 
the latter at a McDonald's out west somewhere.  The most recent issue of 
/Consumer Reports/ gave Starbucks its highest rating, and Seattle's Best 
somewhere down the list.

David Fahey wrote:
> Starbucks owns Seattle's Best Coffee.  For the consumer, how do they
> differ?  i assume that Seattle's Best Coffee is considered a step down
> from Starbucks in prestige.  Is there a difference in the quality or
> kinds of coffee available? Food?  Ambience?  I now find a Seattle's
> Best Coffee shop in the local supermarket (other stores in the same
> chain often have a Starbucks).  The two major bookstores in the
> area--Barnes & Noble and Borders--have Starbucks and Seattle's Best
> respectively.  We often call coffee a commodity.  I assume that brands
> attempt to prevent commodification.
>
>   

-- 
K. Austin Kerr
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