Robin

 

Vilka vill Spola Kröken? En studie av idrott och alkohol från mellankrigstid till millennieskifte (Who will go on the wagon? A study of sports and alcohol from the time between the wars to the turn of the millennium)

Lennart Johansson

[log in to unmask]

172 pages and “richly illustrated”. Available from the author, 150 kronor (AUD $22.17) plus postage

 

(rough translation of the spiel by Google and Robin:)

 

One of the fundamental alcohol policy values for a long time has been that sports and alcohol do not mix. Is it true,
and if this is the case, has this fundamental value changed in the last decade? Is not it true that sport as a collective
phenomenon in several contexts is intimately linked to alcohol and that the interface is both ambiguous and complex? What
happens to the sports movement’s high moral ideals when the great arena sports, ice hockey and football [soccer] are increasingly becoming a part of the new entertainment industry, where good food and alcohol service are seen as a fundamental part of the sporting events in new stadiums?
Vilka vill Spola Kröken?  analyzes and discusses issues around sports and alcohol from the time between the two world wars war to the turn of the millennium. Starting from the integration of the sports movement into the labour movement’s project of emphasising workers’ dignity and responsibility and the later collaborative campaigns of the state alcohol monopoly, where going on the water wagon receives
the most attention, the analysis concludes that the sports community was supportive of the liberalization of alcohol policy. Questions about alcohol sponsorship, alcohol advertising, alcohol service at sports stadiums, fan beer, sports bars and fan culture are highlighted as examples of the debate and the constant dilemma that the issue of sports and alcohol created both in sports, politics and the media.

Lennart Johansson is Associate Professor of History at Lund University and
working as a research director at the Culture Park Småland in Växjö.