POSTED ON BEHALF OF MARTINE STEAD. INSTITUTE FOR SOCIAL MARKETING, UNIVERSITY OF STIRLING
"Dear colleagues
We are interested in gathering any evidence of a relationship between price/pricing strategies and norms and/or expectancies, for addictive substances such as alcohol and tobacco.
Are you aware of any studies which show that price/pricing strategies (of alcohol, tobacco, gambling or in general) can affect:
- norms (perceptions of prevalence by peers of drinking, smoking etc, or perceptions of the social acceptability of drinking, smoking etc)? eg. do low prices convey that drinking, smoking etc is widespread, common? do price promotions make consumption of the substance appear more socially acceptable or desirable? etc.
- expectancies (perceptions of the positive or negative outcomes associated with drinking, smoking etc)? eg. do variations in price or price promotions affect people's perceptions of how enjoyable consumption of the substance will be? For example, we are aware of some studies with smokers which suggest that they perceive lower price brands as of lower quality.
Any suggestions, comments or references will be very gratefully received. Please respond directly to Martine Stead, [log in to unmask]."
Martine Stead
Deputy Director
Institute for Social Marketing
University of Stirling
STIRLING
FK9 4LA
Tel: (01786) 467387
Fax: (01786) 467400
Email: [log in to unmask]
Rowdy Yates
Snr. Research Fellow
Scottish Addiction Studies
School of Applied Social Science
University of Stirling.
W: http://www.stir.ac.uk/social-science/research/research-areas/scottish-addiction-studies/ (home)
http://www.drugslibrary.stir.ac.uk/ (library)
T: +44 (0) 1786-467737
M: +44 (0) 7894-864897
F: +44 (0) 1786-466299