In connection with my dissertation I need to draw up a segmentation = concept for the money sources of a university (students, alumnis, = parents, etc.). I=B4ve read a lot of books that deal with market = segmentation but have found only one, that gives guidelines, how to = derive specific segmentation criterias (McDonald/Dunbar, Market = Segmentation). My questions in this context are: Has anybody - already done a market segmentation for a university - worked throgh the above mentioned book or through other materials that = could be helpful Please let me know Thomas=20