In assembling a collection of books about the beverage alcohol industry,
the Seagram Museum attempted to acquire materials illustrative of the
attitudes of society towards drinking and the social conditions
surrounding the consumption of alcohol.
Since the latter part of the eighteenth century, consumption of alcohol
has been the focus of disagreement among many groups in society.
Temperance movements were dedicated to the moderation, or in some cases
complete abstinence in the use of intoxicating liquor. When efforts to
legally prevent the manufacture, sale, or transportation of alcoholic
beverages were organized, "prohibition" resulted in many countries. This
method of liquor control was most often aimed at preventing alcoholism
and thus removing a social, physical, and economic harm from society.
Click on photos below.