Dear Latin American community members,
No doubt you have noted the banners, sandwich boards and t-shirts showing what looks like a dark skinned Mexican in a big sombrero napping under a cactus with the words DON'T SIESTA, SPRING FIESTA (photo attached).

This campaign blitz advertises Springfest - April 20-25, Themed "Don't Siesta, It's a Spring-fiesta."

A number of people have shared with me their discomfort about this cartoon depiction of negatively stereotyped Latin American identity, and I'd like to open a discussion about how we and others perceive this message, and what we can do to turn this ad campaign into a constructive learning experience.

Please send comments and ideas to me, and I will share with the community.

Susan





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