Alcopops are soft drinks e.g. lemonade with added alcohol and are
marketed under catchy names such as "Two dogs". There is a wide range
of flavours and all are marketed so that they appear to appeal to underage
drinkers.  (18 in the UK). The manufactures claim they are aimed at
the early 20s market.
 
There has been much debate about these cheap alcoholic drinks, the
latest of which are milk shake flavoured.
 
The lemonade ones orginally came from Australia. They are now a
substantial slice of the alcohol market, with much debate as to who
purchases such drinks. This together with an increase in drunkenness
amongst underage drinks has caused concern. The previous government
merely supported the drinks industry right to market for the 20s age
group. The Portland Group (an industry based group) merely reiterated
their claim to me aiming at the 20s market.
 
Margaret Barrow
 
 
 
Margaret Barrow
Joule Library
UMIST,
P.O. Box 88
Sackville St.,
Manchester M60 1QD
 
Tel +44 61 200 4932
Fax +44 61 200 4941
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