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AUTHOR: Donovan, Brian L.
TITLE: Framing and strategy: explaining differential longevity in the
Woman's Christian Temperance Union and the Anti-Saloon
League.
SOURCE: Sociological Inquiry v. 65 (Spring '95) p. 143-55 bibl.
ABSTRACTS: This study examines the sources of strength and mobilizing
impetus in the Anti-Saloon League (ASL) and the Woman's
Christian Temperance Union (WCTU) in the early twentieth
century. Both the ASL and the WCTU played essential roles in
the establishment of national prohibition. The quick demise
of the ASL after the repeal of the Eighteenth Amendment in
1933 and the endurance of the WCTU cannot be explained only by
the structural conditions that confronted the two movements,
as suggested by the resource mobilization approach. Using
Snow and Benford's "collective action frame" concept, it is
argued that a consideration of meanings constructed by the
movements' leaders and their translation into strategic action
provides a better account of the temporal viability of the
WCTU and ASL. The critical distinction between the WCTU and
ASL was in how they framed the "alcohol question." Both the
relative success of the WCTU and the failure of the ASL were
contingent upon their ability to adapt their rhetoric and
corresponding strategies to rapid shifts in the cultural and
economic climate of the late twenties and early thirties.
Reprinted by permission of the publisher.
STANDARD NO: 0038-0245
DATE: 1995
PLACE: United States
RECORD TYPE: art
CONTENTS: feature article
SUBJECT: Woman's Christian Temperance Union.
Anti-saloon League of America.
Social movements - United States - History.
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