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      AUTHOR: Donovan, Brian L.
       TITLE: Framing and strategy: explaining differential longevity in the
              Woman's Christian Temperance Union and the Anti-Saloon
              League.
      SOURCE: Sociological Inquiry v. 65 (Spring '95) p. 143-55 bibl.
   ABSTRACTS: This study examines the sources of strength and mobilizing
              impetus in the Anti-Saloon League (ASL) and the Woman's
              Christian Temperance Union (WCTU) in the early twentieth
              century.  Both the ASL and the WCTU played essential roles in
              the establishment of national prohibition.  The quick demise
              of the ASL after the repeal of the Eighteenth Amendment in
              1933 and the endurance of the WCTU cannot be explained only by
              the structural conditions that confronted the two movements,
              as suggested by the resource mobilization approach.  Using
              Snow and Benford's "collective action frame" concept, it is
              argued that a consideration of meanings constructed by the
              movements' leaders and their translation into strategic action
              provides a better account of the temporal viability of the
              WCTU and ASL.  The critical distinction between the WCTU and
              ASL was in how they framed the "alcohol question."  Both the
              relative success of the WCTU and the failure of the ASL were
              contingent upon their ability to adapt their rhetoric and
              corresponding strategies to rapid shifts in the cultural and
              economic climate of the late twenties and early thirties.
              Reprinted by permission of the publisher.
 STANDARD NO: 0038-0245
        DATE: 1995
       PLACE: United States
 RECORD TYPE: art
    CONTENTS: feature article
     SUBJECT: Woman's Christian Temperance Union.
              Anti-saloon League of America.
              Social movements - United States - History.
 
 
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