I personally like both Starbucks and Seattle's Best. I have even had
the latter at a McDonald's out west somewhere. The most recent issue of
/Consumer Reports/ gave Starbucks its highest rating, and Seattle's Best
somewhere down the list.
David Fahey wrote:
> Starbucks owns Seattle's Best Coffee. For the consumer, how do they
> differ? i assume that Seattle's Best Coffee is considered a step down
> from Starbucks in prestige. Is there a difference in the quality or
> kinds of coffee available? Food? Ambience? I now find a Seattle's
> Best Coffee shop in the local supermarket (other stores in the same
> chain often have a Starbucks). The two major bookstores in the
> area--Barnes & Noble and Borders--have Starbucks and Seattle's Best
> respectively. We often call coffee a commodity. I assume that brands
> attempt to prevent commodification.
>
>
--
K. Austin Kerr
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